Introduction

Dr Richard Gibbs and Dr Andrew Humphries write, lecture and consult on how firms can improve their competitive positions by improving the performance and effectiveness of their partnerships.

The basis of their work is independent academic and practioner research, exploring and undercovering the dynamics and drivers of supply chain relationships, marketing channels and strategic alliances.

Current Research Activity

Gibbs & Humphries are now concluding and writing up their research findings which describe how these two trends come together in what they describe as Collaborative Change. Gibbs & Humphries review the logic, benefits and challenges of this new strategic line of thinking.

Gibbs & Humphries are interested in recieving "peer review" and input from change management practitioners and partner and alliance managers. To participate in this research program, click here.