Creating advantage through research and understanding

From Rock Star CEOs to Captive Sharks and the digital age, Gibbs and Humphries have several major new publications and initiatives underway this quarter.

Rock Stars, Spies and Scandals: The HP Way.  Richard Gibbs sets out the trials and tribulations of HP over the last ten years, from Carly to Meg, and tries to determine whether vestiges of the orginal HP culture have survived. Available in hard copy or as an eBook 

A field guide to strategic alliances. In Strategic Alliances and Marketing Partnerships, Gibbs and Humphries introduced the concept of different personalities of alliances and partnerships. Many of their students and clients have asked for a  picture of these types in a bit more color and in a readily available format. Hence this E Book...  

Collaborative Change - Now Available as an E Book. Using many case studies and examples, this book explores how partnering can be the source for corporate change and advantage

About Us

Dr Richard Gibbs and Dr Andrew Humphries write, lecture and consult on how firms can improve their competitive positions by improving the performance and effectiveness of their partnerships.

The basis of their work is independent academic and practioner research, exploring and undercovering the dynamics and drivers of supply chain partnerships, marketing channels and strategic alliances as well as end customer relationships. In recent years their work has extended into understanding the twin strategic pillars of change and collaboration.

Dr Andrew Humphries and Dr Richard Gibbs have been described as "academic practioners" with one foot in the academic world and one very firmly in the commercial world. It was the result of some real world challenges that first initiated their respective research programs.